Maximize the opportunity in emerging markets?

Minimize the volatility of uncertain growth?

A balanced emerging market strategy opens the door to untapped markets, while keeping risks under control

  • Share

The world’s leading consumer products companies have been doing business in emerging markets for decades. Others have tried to make an entrance more recently. But the scale of the opportunity has often obscured the need to grow in ways that are profitable.

When 69% of executives say emerging markets will be their main engine of growth over the next three years, the scramble to seize market share is understandable. But we believe the industry has reached an inflection point.

Emerging markets are evolving rapidly. Consumer expectations are diverse and changing. Competition is intense. Labor costs are high and rising. Supply chains are becoming more complex. The result is that profitable growth is becoming much harder to find and sustain.

This new environment demands a different response.

To succeed, companies must balance a series of conflicting priorities. They must be flexible and efficient. They need to execute a global strategy and do so in a way that gives autonomy to local managers. They must secure short-term gains and generate long-term opportunities.

By helping you find the balance that works best for your business, we can guide you to new levels of emerging market success.

Profit or lose?

Asia is a hotbed of consumer products growth. But what are the eight key actions that will make that growth profitable?

Market snapshots

Global success requires local insight. Our regular snapshots highlight the latest trends affecting key emerging markets.


EY - Finding growth in Africa

Finding growth in Africa

Africa's diverse consumer-classes are on the rise. Our five key success factors will help you craft opportunities and deliver them profitably.

Restructuring Asia

Central or local? How can you design and implement a better operating model for profitable growth across Asia?

Where in Africa?

Consumer products companies are investing heavily in Africa. But which countries offer the most potential?

Case study: Risk expanding into Africa? Or risk losing out?

Expanding an emerging markets operation can be risky. But with the right advice from EY, a global food company decided the rewards were worth it. Read on to learn more.